# The Brandlight Blog ## Learn how AI is disrupting search and turning the marketing funnel on its head .jpg) ## Articles ### Your PDP is an untapped AI visibility opportunity * **Author:** Ugo Smith, AI Strategist * **Date:** May 13, 2026 [Read more](/content/blog/your-pdp-is-an-untapped-ai-visibility-opportunity/index.html) ### The new ad unit is a brand story. What Google’s AI Brief signals about ads’ future * **Author:** Roi Ben Daniel, VP Commercial * **Date:** May 4, 2026 [Read more](/content/blog/the-new-ad-unit-is-a-brand-story-what-googles-ai-brief-signals-about-ads-future/index.html) ### Healthcare Insurance Visibility: Perplexity Outperforms Google AIO by 25% in AI Search * **Author:** Andrew Riker * **Date:** Mar 23, 2026 [Read more](/content/blog/healthcare-insurance-visibility-perplexity-outperforms-google-aio-by-25-in-ai-search/index.html) ### Google’s New AI Product Pages: Your Most Important Sales Rep * **Author:** Andrew Riker * **Date:** Mar 19, 2026 [Read more](/content/blog/googles-new-ai-product-pages-your-most-important-sales-rep/index.html) ### The Copilot Shift: Why Your Enterprise Search Strategy Just Went "Agentic" * **Author:** Andrew Riker * **Date:** Feb 19, 2026 [Read more](/content/blog/the-copilot-shift-why-your-enterprise-search-strategy-just-went-agentic/index.html) ### The AI Market Just Became a Real Market * **Author:** Imri Marcus, CEO * **Date:** Feb 11, 2026 .webp) [Read more](/content/blog/the-ai-market-just-became-a-real-market/index.html) ### AI Search Doesn’t Care About Your Big Budget: How Independent Pet Brands Are Winning Visibility * **Author:** Andrew Riker * **Date:** Dec 18, 2025 .webp) [Read more](/content/blog/ai-search-doesnt-care-about-your-big-budget-how-independent-pet-brands-are-winning-visibility/index.html) ### The AI Search Shakeup: Why Challenger Brands Outperform $75B Giants * **Author:** Andrew Riker * **Date:** Dec 9, 2025 .webp) [Read more](/content/blog/the-ai-search-shakeup-why-challenger-brands-outperform-75b-giants/index.html) ### Brandlight Named Leader in CB Insights ESP Ranking for Generative Engine Optimization * **Author:** Rosario Cutuli, Head of Marketing * **Date:** Dec 3, 2025 .webp) [Read more](/content/blog/brandlight-named-leader-in-cb-insights-esp-ranking-for-generative-engine-optimization/index.html) ### The $147 Trillion Opportunity: How AI Search is Reshaping Institutional Investing Visibility * **Author:** Andrew Riker * **Date:** Nov 25, 2025 [Read more](/content/blog/the-147-trillion-opportunity-how-ai-search-is-reshaping-institutional-investing-visibility/index.html) ### How AI Search Is Reshaping CPG Brand Visibility: What the Data Reveals * **Author:** Andrew Riker * **Date:** Nov 20, 2025 [Read more](/content/blog/how-ai-search-is-reshaping-cpg-brand-visibility-what-the-data-reveals/index.html) ### Google's Local Advantage: Why Physical-Location Brands Need to Act Now * **Author:** Andrew Riker * **Date:** Nov 18, 2025 [Read more](/content/blog/googles-local-advantage-why-physical-location-brands-need-to-act-now/index.html) ### Brandlight and Demand Spring Launch AI Search Visibility Partnership * **Author:** Rosario Cutuli, Head of Marketing * **Date:** Nov 10, 2025 [Read more](/content/blog/brandlight-and-demand-spring-launch-ai-search-visibility-partnership/index.html) ### Reddit Citations: How to Leverage Community Content For a Powerful Source of AI Visibility * **Author:** Omer Maimon, Head of Partnerships * **Date:** Aug 21, 2025 [Read more](/content/blog/reddit-citations-how-to-leverage-community-content-for-a-powerful-source-of-ai-visibility/index.html) ### Google’s AI Search Evolution and What It Means for Brands * **Author:** Uri Gafni, CBO * **Date:** May 26, 2025 .webp) [Read more](/content/blog/googles-ai-search-evolution-and-what-it-means-for-brands/index.html) ### SEO in the Age of LLMs: From Top Rank to Top Set * **Author:** Didi Dvash, CTO * **Date:** May 21, 2025 .webp) [Read more](/content/blog/seo-in-the-age-of-llms-from-top-rank-to-top-set/index.html) ### Where AI Citations Actually Come From - And Why Traffic Isn't the Answer * **Author:** Alex Prober, CPO * **Date:** May 19, 2025 .webp) [Read more](/content/blog/where-ai-citations-actually-come-from---and-why-traffic-isnt-the-answer/index.html) ### 5 Actionable Strategies for Optimizing Your Brand's Content for AI Engines (AEO) * **Author:** Omer Maimon, Head of Partnerships * **Date:** May 19, 2025 .webp) [Read more](/content/blog/5-actionable-strategies-for-optimizing-your-brands-content-for-ai-engines-aeo/index.html) ### Where AI Search Engines Get Their Answers - And What It Means for Your Brand * **Author:** Alex Prober, CPO * **Date:** May 13, 2025 [Read more](/content/blog/where-ai-search-engines-get-their-answers---and-what-it-means-for-your-brand/index.html) ### Attribution is Dead? The Invisible Influence of AI-Generated Brand Recommendations * **Author:** Alex Prober, CPO * **Date:** May 11, 2025 .webp) [Read more](/content/blog/attribution-is-dead-the-invisible-influence-of-ai-generated-brand-recommendations/index.html) ### The Rise of AI Engine Optimization (AEO): What It Means for Modern Brands * **Author:** Imri Marcus, CEO * **Date:** May 2, 2025 .webp) [Read more](/content/blog/the-rise-of-ai-engine-optimization-aeo-what-it-means-for-modern-brands/index.html) ### Brandlight Featured in ADWEEK: Transforming Brand Visibility on AI Platforms * **Author:** Imri Marcus, CEO * **Date:** Apr 23, 2025 .webp) [Read more](/content/blog/brandlight-featured-in-adweek-transforming-brand-visibility-on-ai-platforms/index.html) ### Beyond Rankings: How Generative Search Redefines Brand's Trust and Loyalty * **Author:** Imri Marcus, CEO * **Date:** Apr 15, 2025 .webp) [Read more](/content/blog/beyond-rankings-how-generative-search-redefines-brands-trust-and-loyalty-aeo-implications/index.html) ### Zero-Click Commerce: How AI Answers Bypass Traditional Marketing Funnels * **Author:** Uri Gafni, CBO * **Date:** Apr 11, 2025 .webp) [Read more](/content/blog/zero-click-commerce-how-ai-answers-bypass-traditional-marketing-funnels/index.html) ### LLMs Are Your New Brand Reps - But You Didn't Hire Them * **Author:** Uri Gafni, CBO * **Date:** Apr 8, 2025 .avif) [Read more](/content/blog/llms-are-your-new-brand-reps--but-you-didnt-hire-them-and-how-to-manage-them/index.html) ### How AI Is Reshaping Consumer Search Behavior and Decision-Making * **Author:** Imri Marcus, CEO * **Date:** Apr 1, 2025 [Read more](/content/blog/how-ai-is-reshaping-consumer-search-behavior-and-decision-making/index.html) ### The New Dark Funnel: How LLMs Are Hiding Your Customers' Journey * **Author:** Uri Gafni, CBO * **Date:** Mar 31, 2025 .avif) [Read more](/content/blog/the-new-dark-funnel-how-llms-are-hiding-your-customers-journey/index.html) ### How AI is Changing Consumer Behavior: Here are 7 Big Shifts * **Author:** Uri Gafni * **Date:** Jan 20, 2025 [Read more](/content/blog/how-ai-is-changing-consumer-behavior-here-are-7-big-shifts/index.html) ### 7 Reasons Why SEO Is Losing Its Relevance in the Age of AI * **Author:** Uri Gafni, CBO * **Date:** Jan 18, 2025 [Read more](/content/blog/7-reasons-why-seo-is-losing-its-relevance-in-the-age-of-ai/index.html) ### The AI Hurdles: Marketing’s Biggest Challenges in the New Era * **Author:** Uri Gafni, CBO * **Date:** Jan 16, 2025 [Read more](/content/blog/the-ai-hurdles-marketings-biggest-challenges-in-the-new-era/index.html)